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How to make energy efficiency an easy sell

How to make energy efficiency an easy sell | Energy Efficiency News and Reviews | Scoop.it

Energy efficiency is one of the most cost-effective, easy and rapid ways to reduce energy consumption and emissions. Efficiency gains can be measured through software tools, sensor networks and predictive analytics.Yet when you talk to people in the efficiency industry, they invariably complain that people don't pay attention to efficiency measures and tools.

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Stephane Bilodeau's curator insight, November 21, 2013 4:48 PM

"Why energy efficiency is a hard sell

The first and most obvious reason is that efficiency is still sold like insurance or vitamins: "You should do it." "It's good for you." "Wouldn't a colonoscopy be worse?" To promote efficiency, vendors need to brush up their sales pitch.

But once you cross the excitement hurdle, you start to see another complaint from customers -- namely, that it remains difficult to prove that efficiency measures work. Historically, efficiency companies have been forced to prove a negative: You saved money, but it's impossible to prove that our measures actually caused the reduction. The number of lawsuits filed against energy service companies in the past year demonstrate that not everyone is happy with the results. Improved auditing tools are helping to ameliorate this problem, but it remains an issue.

Energy efficiency vendors also often gloss over the challenges. "Energy efficiency is not easy," said Marcus Wilcox, CEO of Cascade Energy, which helps industrial and cold storage sites curb power. "It takes a sustained effort."

Another problem? Even for energy-intensive customers, energy is not always a major concern. "It can be a third-, fourth- or even fifth-level concern," Wilcox said."

Energy Efficiency News and Reviews
News and reviews on the topics of energy efficiency in the commercial and industrial sectors.
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Energy-Efficient Lighting

Energy-Efficient Lighting | Energy Efficiency News and Reviews | Scoop.it

A new generation of compact fluorescent light bulbs (CFLs) use up to 75 percent less energy and last 10 times longer than incandescent bulbs. They save money in the long run, despite their higher purchase costs. Use NOVEC's CFL calculator to determine the savings you could realize by switching to CFLs.

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Business Energy Efficiency Rebates ,Utility Rebate

The Business Energy Efficiency Rebates Utility Rebate Program is a Commercial program for those who have energy efficient improvements made with the following: Lighting Controls/Sensors, Geothermal Heat Pumps, Chillers, Furnaces , Boilers, Heat pumps, Central Air conditioners, […]

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Saving with ENERGY STAR Appliances

Saving with ENERGY STAR Appliances | Energy Efficiency News and Reviews | Scoop.it
Are you struggling to see the point behind Energy Star? Check out these figures to see how much you can save by upgrading your appliances and electronics.
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Energy-efficient lighting shines on Niagara Veterans Memorial

Energy-efficient lighting shines on Niagara Veterans Memorial | Energy Efficiency News and Reviews | Scoop.it

In anticipation of Independence Day celebrations, New York Power Authority President and CEO Gil C. Quiniones (lower right) gathered with (clockwise from lower left) State Sen. George Maziarz, Assemblyman John Ceretto, City of Niagara Falls Mayor Paul Dyster, and David Fabrizio, Niagara Falls Veteran Memorial Committee, to visit the recently completed lighting project for the Niagara Falls Veterans Memorial in Hyde Park.

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Retrofits refresh industrial spaces, ticking 'all the boxes' for tenants

Retrofits refresh industrial spaces, ticking 'all the boxes' for tenants | Energy Efficiency News and Reviews | Scoop.it

When manufacturing and technology jobs disappear, the industrial buildings that housed them face an uncertain future, too.

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Energy efficient street lighting announced

Energy efficient street lighting announced | Energy Efficiency News and Reviews | Scoop.it
The Dunedin City Council has announced it will spend about $6m changing the city's street lighting.
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The Importance of an energy efficient lighting design

The Importance of an energy efficient lighting design | Energy Efficiency News and Reviews | Scoop.it

Firstly, you should think about the lamps you’re using. Lighting has come a long way from the power-hungry tungsten bulbs which used to illuminate our buildings. Now, thanks to advances in the power of highly efficient Light Emitting Diodes (LEDs), the equivalent amount of light produced by an old style lamp (in terms of lumens, the unit used to measure light) can be achieved with just 4 or 5 watts.

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6 trailblazers banking on clean energy finance

6 trailblazers banking on clean energy finance | Energy Efficiency News and Reviews | Scoop.it

Clean energy innovation typically takes the shape of technological breakthroughs, such as high-efficiency solar photovoltaic cells designed to absorb a broader range of the solar spectrum, which — at least theoretically — should enable arrays to convert more incoming sunlight into electricity.

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House Continues Commitment to Energy Efficiency and “All-of-the-Above” Solutions

House Continues Commitment to Energy Efficiency and “All-of-the-Above” Solutions | Energy Efficiency News and Reviews | Scoop.it

The House of Representatives today continued its work to advance energy efficiency and an “all-of-the-above” energy strategy. The House approved a series of bills to increase energy and cost savings for federal agencies and schools and support the production and use of hydropower. 

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House Shows Leadership on Energy Efficiency During Energy Week on the Hill

House Shows Leadership on Energy Efficiency During Energy Week on the Hill | Energy Efficiency News and Reviews | Scoop.it
On Monday, June 23, the House of Representatives continued their push to increase energy efficiency at the federal, state and local levels to help save taxpayers money and reduce our impact on the environment.
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Ask EnergySaver

Ask EnergySaver | Energy Efficiency News and Reviews | Scoop.it

Did you know that about 10 percent of the average building energy use goes to lighting costs? If you are looking for ways to cut your energy costs, one of the fastest ways is to upgrade to energy-efficient lighting. One type that holds particular promise is LED bulbs -- they are six to seven times more energy efficient than conventional incandescent lights, cut energy use by more than 80 percent and can last more than 25 times longer. 

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Outdoor Commercial Lighting Upgrade Benefits

Outdoor Commercial Lighting Upgrade Benefits | Energy Efficiency News and Reviews | Scoop.it
Aside from the cost benefits of LED and induction lighting, these technologies offer other advantages for outdoor commercial lighting applications.
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Plan to boost energy efficiency in Kansas City unveiled

Plan to boost energy efficiency in Kansas City unveiled | Energy Efficiency News and Reviews | Scoop.it
Kansas City Power & Light Co., the Greater Kansas City Chamber of Commerce, and the city of Kansas City are joining forces to put commercial, government and other institutional buildings on an energy diet.
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Tell Congress: Energy Efficient Light Bulbs are Good for America!

Tell Congress: Energy Efficient Light Bulbs are Good for America! | Energy Efficiency News and Reviews | Scoop.it
Energy efficiency standards for everyday light bulbs have been successfully phased in over the last two and a half years, the first major technology update in light bulbs since the days of Thomas Edison.
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Lighting gaining traction in commercial retrofits

Lighting gaining traction in commercial retrofits | Energy Efficiency News and Reviews | Scoop.it

We are committed to promoting and offering programs that will help our customers save money while reducing their carbon footprint,” said Marcy Reed, president, National Grid, MA in statement about the project. “We’re proud to partner with [Atlas Box] and help defray the costs through program incentives that will make the project a reality.”
Energy efficiency retrofits can produce big savings for commercial building owners with little upfront costs.

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Energy efficiency targets: what are they good for?

Energy efficiency targets: what are they good for? | Energy Efficiency News and Reviews | Scoop.it

At the current rate of improvement, Europe is on course to miss its goal of a 20% energy efficiency saving by 2020.All the same, officials are developing plans for a 2030 energy efficiency target.


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Norm Miller's curator insight, July 9, 9:15 AM

The key in Europe has been disclosure and high energy costs.  If the US had a carbon tax and or more disclosure we would quickly see behaviors affected.

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Coffee Vendor Discovers Huge Benefits of Retrofit

Coffee Vendor Discovers Huge Benefits of  Retrofit | Energy Efficiency News and Reviews | Scoop.it

FreshBrew, which has been in business, though not under the same name, since 1919, calls itself the most technologically advanced full-service vending company in the region. The CEO of FreshBrew, Dari Ansari, said in a release that he was “amazed” by the effects of changing to LED. Not only has it reduced the company’s lighting bill, but he says the facility is actually cooler now with the low heat-output LED lighting, a definite bonus in Texas. He expects to realize “huge” savings on air-conditioning as well.

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Best Energy Saving Downlights

Market towards greater energy efficiency, while saving taxpayer dollars. How to Buy Energy-Efficient compact fluorescent lamp downlights, if an LER is not
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Energy Efficiency Rebates Utility Rebate Program

Energy Efficiency Rebates Utility Rebate Program is a program for those who have energy efficient improvements.The program is offered by: Valley City Public Works, Northwood Municipal Utilities, Lakota Municipal Light Plant, Hillsboro Municipal Utilities, and Cavalier Municipal Utilities. For more details use the following links and contact below:

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Energy efficiency programs save 1.5M MWh of electricity

PECO customers have saved more than $350 million through the company's energy-efficiency programs, products and services, such as PECO Smart Ideas, since the programs launched in 2009 -- a combination of over $220 million in energy savings and $130 million in rebates, discounts and incentives.
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Innovation in Commercial Lighting

Innovation in Commercial Lighting | Energy Efficiency News and Reviews | Scoop.it

There is momentum building for industrial and commercial lighting retrofits. It makes sense because many LED projects yield a return on investment in two to three years. There are government incentives and rebates that can accelerate the payback by as much as 6 months.


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Energy Saving Solutions' Forever

Energy Saving Solutions USA ("ESS" or the "Company"), the creators of the LED with a lifetime guarantee™, today is proud to announce the upcoming installation of its Forever LED Lights™ within the interior and exterior at Barley Brothers Brewery & Grill located in Lake Havasu, Arizona

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Tips for energy savings in Lighting

Tips for energy savings in Lighting | Energy Efficiency News and Reviews | Scoop.it

You have many choices in energy-efficient lighting. The most popular light bulbs available are halogen incandescents, compact fluorescent lamps (CFLs), and light-emitting diodes (LEDs). Although they can initially cost more than traditional incandescent bulbs, over their lifetime they save you money, because they use less energy.

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5 Important Steps in Procuring Utility Rebates

5 Important Steps in Procuring Utility Rebates | Energy Efficiency News and Reviews | Scoop.it

I’m always amazed at how many new clients we bring on-board that are not only unaware of the important steps in procuring utility rebates, but are completely unaware that utility-based rebates are available for their energy efficiency projects. Many times, they have completed projects that include energy conservation measures (ECM’s) in-house or had their local electrician complete an installation without ever being aware that they were eligible for a rebate.

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Be a Hero: Save Money on Energy For Your Business with Energy Rebates

Be a Hero: Save Money on Energy For Your Business with Energy Rebates | Energy Efficiency News and Reviews | Scoop.it

As the demand for energy continues to rise, utility companies are offering rebates to customers as a way to reduce usage and avoid having to spend millions to construct new plants. If you are a homeowner, you may have taken advantage of some of these rebates. What you may not know is that utility companies also offer rebates to businesses that choose energy-efficient options for construction, equipment purchases and facilities operation.

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